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Alcoholic Pepsi Accidentally Released in Sweden

Alcoholic Pepsi Accidentally Released in Sweden

Canning accident leads to Pepsi Max filled with alcohol

Nearly 2,000 cans of Pepsi Max were accidentally filled with a citrus-flavored alcopop and sent off to stores.

A bottling accident nearly led to a big surprise in Sweden when over a thousand normal-looking cans of Pepsi Max were accidentally filled with an alcoholic party drink and sent to stores this week.

According to The Local, Carlsberg Sweden was forced to initiate an instant recall upon figuring out that 1,872 cans that were supposed to be used for Pepsi Max zero-calorie cola had actually been filled with Xide Citrus Fizz, which is one of those ready-made alcoholic sodas and has about a 4.5 percent alcohol content. By the time anybody figured out what had happened, the cans had already been sent off to the Lidl supermarket chain.

Carlsberg maintains that it was unlikely a person would have drunk the fizzy alcohol by mistake, since Pepsi Max looks like regular Pepsi, and the Xide Citrus Fizz is a much lighter color. The cans are opaque, but it seems unlikely that a person could taste a citrus-flavored alcohol soda and not notice after one sip that it was not the expected Pepsi. Still, everything was fine and Carlsberg got the cans off the shelves.

“We apologize for what happened and any discomfort it caused,” a spokesperson said. “We take it very seriously and have launched an internal investigation.”

Tab (drink)

Tab (stylized as TaB) was a diet cola soft drink created and produced by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. Coca-Cola's first diet drink, [2] Tab was popular throughout the 1960s and 1970s. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s.

Following studies in the early 1970s that linked saccharin, Tab's main sweetener, with bladder cancer in rats, the United States Congress mandated warning labels on products containing the sweetener. The label requirement was later repealed when no plausibility was found for saccharin causing cancer in humans. [3]

Tab's popularity declined after the Coca-Cola company's introduction of Diet Coke in 1982, though it remained the best-selling diet soda of that year. [4] Coca-Cola continued to produce Tab in the United States, though in considerably smaller quantities than its more popular mainstay beverages, such as Coca-Cola and Diet Coke. According to the company, three million cases of Tab were made in 2011, [5] and the beverage retained a cult following. In 2006, a Tab-branded energy drink was released, though it used a different formula from the standard cola. Coca-Cola discontinued Tab at the end of 2020. [6]

Top 100 Companies worldwide: Non-alcoholic Beverages

The market for non-alcoholic beverages includes bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages, and value-added water. In addition to water, carbonated soft drinks represent a large share of the global non-alcoholic beverage market. Whereas bottled drinks are usually ready to consume, hot beverages often require a certain amount of preparation. This Statista Toplist ranks the top 100 companies in non-alcoholic beverage industry based on their revenue and includes highly recognizable corporations such as Coca-Cola and PepsiCo.

Reasons to buy
This Statista Toplist shows the leading companies in the non-alcoholic beverage industry, ranking them by overall revenue and providing useful insights into the amount of revenue generated by these companies along with other valuable information. Our Toplists are a perfect starting point for anyone looking to conduct comprehensive market research and/or wishing to gain a better understanding of foreign markets.

Table of contents

Soft drinks market value in the United Kingdom 2013-2019

Soft drink market share in the United Kingdom (UK) 2015-2018, by category

Total soft drink consumption volume in the United Kingdom 2013-2019

Soft drinks: Manufacturing turnover in the United Kingdom (UK) 2008-2018

Leading soft drinks in the United Kingdom 2018, by high street sales value

Leading soft drinks in the United Kingdom 2018, by high street sales volume

Soft drink sector market share in the United Kingdom 2019

Soft drinks: Market value of carbonates in the United Kingdom 2013-2019

Soft drinks: Market value of dilutables in the United Kingdom 2013-2019

Soft drinks: Bottled water market value in the United Kingdom 2013-2019

Soft drinks: Market value of fruit juice in the United Kingdom 2013-2019

Soft drinks: Still and juice drink market value in the United Kingdom 2013-2019

Leading soft drink brands in the United Kingdom 2018, by grocery sales value

Leading soft drink brands in the United Kingdom 2018, by grocery sales volume

Leading soft drink brands in the United Kingdom 2018, by convenience sales value

Leading soft drink brands in the United Kingdom 2018, by convenience sales volume

Leading soft drink distributors in the United Kingdom 2018, by value

UK: leading soft drink brands on YouTube 2021

Leading soft drink brands on Twitter in the UK 2020

Non-alcoholic beverage consumption in the United Kingdom (UK) 2013-2018

Weekly household consumption of soft drinks in the United Kingdom (UK) 2006-2019

Weekly consumption of soft drinks outside the home in the United Kingdom 2006-2019

Soft drinks: Consumption of carbonated drinks in the United Kingdom 2013-2019

Total dilutable soft drink consumption in the United Kingdom 2013-2019

Bottled water: Consumption volume in the United Kingdom 2013-2019

Fruit juice consumption in the United Kingdom 2013-2019

Soft drinks: still and juice drink consumption in the United Kingdom 2013-2019

Non-alcoholic beverage consumption per capita in the United Kingdom (UK) 2012-2018

Soft drinks consumption per capita in the United Kingdom (UK) 2007-2019

Packaged water consumption per capita in the United Kingdom (UK) 2007-2019

Soft drinks: Consumption of carbonates per person in the UK 2013-2018

Soft drinks: Dilutables consumption per person in the United Kingdom 2013-2018

Fruit juice: Volume consumed per person in the United Kingdom 2013-2018

Expenditure on non-alcoholic beverages in the United Kingdom 2005-2020

Non-alcoholic drinks: Weekly UK household expenditure 2017/18, by gross income

Non-alcoholic drinks: Weekly UK household expenditure in 2018, by place of purchase

Pepsi’s Caffeinated Brew

Pepsi is taking caffeine rushes to a whole new level with its new soda-coffee hybrid.

Pepsi Cafe will arrive in twelve ounce cans this spring in two flavors: original and vanilla. These new beverages contain twice the caffeine amount of a regular can of Pepsi. The drink was made with those who may enjoy the taste of coffee and carbonation in mind. Although the drink will only be available for a limited time in 2020, it is the first coffee-soda hybrid to be released in the United States. Pepsi’s top competitor, Coca-Cola, has a drink of its own—Coke Plus Coffee—available in several international offices, but not yet released in the states. Pepsi has also made attempts in the past to release coffee-soda drinks internationally, including with the brand’s Pepsiccino—a creamy cappuccino-esque drink—in 2004, and the Pepsi-Kona , a morning beverage the brand released in the late 1990’s. With the help of social media, Pepsi hopes the popularity of Pepsi Cafe will far surpass that of its two predecessors. Pepsi currently dominates on Instagram—the brand has had almost two million interactions on the platform in the past year, according to a Gartner L2 report .

The brand has spent over a year and a half developing the Pepsi Cafe, taking inspiration from both the Pepsiccino and Pepsi-Kona to bring a whole new drink to fans. The drink is coming at a time when soda consumption has been on an annual decline in the U.S. as consumer preferences continue to change. However, the American markets have seen the desire for mixed beverages surge —take alcoholic seltzer, for example—and Pepsi may be hoping consumers are finally ready to get on board its coffee-soda trend.

Pepsi is hoping to give fans a nice afternoon pick-me-up with the introduction of Pepsi Cafe. Brands looking to introduce functional refreshments may look to Pepsi for innovative ideas to stay relevant in the changing beverage market.

The Oldest Alcoholic Drinks on Earth

A long-preserved historical artifact always carries an air of heady mystery with it. You're touching something that people touched hundreds of years ago. But when it's an alcoholic beverage, preserved for centuries, that head-spinning feeling has the potential to become real. Here are the oldest drinks still in existence.

Top image: 7,000-year-old organic residue of grape-based wine, the oldest archeological evidence for winemaking, discovered in the 1960s in Hajji Firuz Tepe, Iran

A bottle of wine from a mid-4th century Roman stone sarcophagus, unearthed in a vineyard near Speyer, Germany in 1867

The glass amphora has dolphin-shaped handles. About one-third of the content is olive oil, which was used to preserve the wine from oxidation.

Rüdesheimer Apostelwein from 1652 (non-drinkable) and 1727 (drinkable) from Bremen, Germany

The bottle and the label is from the 1950s

"The city of Bremen owns the famous Ratskeller or town hall, underneath which is a legendary cellar known as the Schatzkammer (treasury cellar).

In here are 12 very large elaborately carved casks of wine dating from the 17th and 18th century, named after the 12 Apostles. The oldest dates from 1653, but the wine is no longer drinkable. The most famous is the Judas cask, containing Rudesheim wine of the 1727 vintage, by repute the greatest vintage of the 18th century. Wine from this cask has never been sold, but periodically very small quantities have been bottled as civic gifts from the Bremen municipality to important dignitaries, visiting heads of state, royalty etc.

When any wine has been drawn off like this, the cask (about 3000 litres + in capacity) has been topped up with young Rudesheim wine of the finest quality. In this way the barrel has been refreshed, as the old wine feeds on the sugars in the younger one. But only a handful of half bottles have ever been drawn off at one time, and so this top-up wine only constitutes a tiny percentage of the overall volume, the vast bulk of which is still the original 1727." – according to Finest And Rarest.


Hamoud Boualem – soda brand that includes many flavours

  • Rouiba – Juice brand that includes many flavours [1]
  • Tchina – Juice- Group Cevital [2]
  • Xtra Power Energy Drink [3]
    – Range of popular drinks including Splashe Cola sold throughout north-west New South Wales. A brand that was heavily marketed in central Victoria in the 1960s and 1970s A "family tradition since 1893" - founded and still operated by the Shelley family, formerly of Shelleys Soft Drinks fame. Located in Sutherland Shire, Southern Sydney – full line of juices, sodas, teas, and bottled water [4] – family owned producer of Bundaberg Ginger Beer – Quality Mixers, Soda and Cordials. Established in Tasmania, 1886. [5] Another brand popular in central Victoria in the 1960s and 1970s.
  • Cooks Soft Drinks – A family owned business in Pittsworth on the Darling Downs. Producers of Cooks and Dads ranges of old style soft drinks. – brand of cordial drinks, owned by previously Cadbury-Schweppes, now Schweppes Australia – now discontinued brand of soda – Crows Nest, just north of Toowoomba, [6] one of the oldest in Australia, est. 1903 – discontinued line of soft drinks, renowned for selling via their home delivery service. Later acquired by Cadbury Schweppes. – brand of carbonated beverages – line of sodas marketed by Coca-Cola Amatil – line of sodas purchased by Coca-Cola Amatil and merged with Kirks – cola available in four varieties – carbonated lemonade - was a home delivered soft drink company, mainly in Victoria and South Australia. Incorporated into Slades. – popular family run soft drink company in Ipswich West St, Queensland from 1934 to the late 80s, founded by Frank McMahon another defunct brand of soft drinks sold in Queensland, New South Wales, Victoria and South Australia until the turn of the 21st century.
  • Orfords, popular Toowoomba softdrink maker 1923–1989 – diversified into refrigerated merchandising cabinets and ceased softdrink production – passionfruit-flavoured soft drink available previously from Cadbury-Schweppes, now Schweppes Australia - Australia's oldest family owned and operated soft drink company, based in Taree NSW est. 1864 – lemon-flavoured drink, owned by Schweppes Australia. – a range of mineral water/fruit juice drinks developed in Australia, with flavours that include orange-mango, and lemon, lime and orange. – founded in Broken Hill in 1893 as a family operated soft drink company, popular in New South Wales. Later acquired by Coca-Cola Amatil and eventually merged into the Kirks brand. The Shelley family also later founded Berts Soft Drinks 1860–present. Still produces a variety of niche flavours as well as contract manufacture for retailers private labels. [7] – Popular up until the late 1970s, Swing specialised in weekly home deliveries of glass bottles in wooden crates which are now collector's items. Used bottles were collected the following week, cleaned and reused. A mainly Victorian brand that had a big presence before being merged with Schweppes. Still available as a bottom end supermarket brand. – Western Australian brand of soft drinks now defunct. – Charters Towers, North Queensland – Locally owned and family operated business since 1896 and still servicing North Queensland today. – Queensland soft drink brand owned by Noosa Beverages Pty Ltd. 'Big Sars' – Sarsparilla, Sno Top, Lemonade, Portello and a range of fruit flavours.
  • YY – Local soft drink brand based in Newcastle, NSW [8]
    – an herbal soda called by some "the national drink of Austria"
  • Blue Ox – energy drink – orange-flavoured soft drink – lemon or raspberry-flavoured soda [9] – whey-based line of juices available in nine flavours [10]
  • Power Horse – popular energy drink distributed globally by Red Bull GmbH – cola from Red Bull GmbH – energy drink introduced in 2002 by Rushh Gmbh – energy drink
    – locally available, champagne cola and pineapple-lemon flavoured soda [11] – locally available, coconut-infused water [11] – locally available, lemon-lime soda produced by PepsiCo [11][12]
    – cola flavoured soft drink – lemon flavoured soft drink – lime soda
  • Power – clear lime carbonated beverage
    – cola – lemon flavoured soft drink – orange soda – clear lime soft drink
  • Lychena – lychee flavoured soft drink – energy drink
  • Black Horse – energy drink

BD Thai Food and Beverage Ltd. [16]

    – juice-like soft drink
  • Whisky cola
  • Wodka redbull
  • Lipton Ice-tea (sparkling) – flavoured milkshake made by FrieslandCampina
  • Cécémel – flavored milk.
  • CINI – lemon and ginger soda – extremely popular guarana-flavoured soft drink, created in 1921 – guarana-flavoured soft drink, has a pink color and cinnamon aroma – guarana-flavoured soft drink from Leonardo Sell's company – line of sodas in seven flavours from Primo Schincariol – brand of fruit juices in cartons from Primo Schincariol – guarana-flavoured soft drink from Primo Schincariol – tutti-frutti soft drink from Primo Schincariol – energy drink from Primo Schincariol – caju flavoured soft drink, in Juazeiro do Norte, Ceara
    – a brand of organic cola made in Québec – a brand of cola and bottled water distributed by Sobeys [19] - Best known for their ginger ale. Produced in Quebec's Eastern Townships – very popular brand of ginger ale, but many other soft drinks are available
  • Canadian Gold Sparkling Waters – also available in flavours "sugar-free" bottled at source Marchand, Manitoba
  • Cannonball Soda – made by Garrison Brewery [20] Beverages – the world's largest bottler of private label soft drinks. Once primarily known for Cott Black Cherry soda and other flavours sold under its own name. At one time used the slogan "It's Cott to be good!" – sparkling water available in many flavours – a kosher brand of soft drinks distributed by home delivery in Montreal and Toronto, through the late 1970s available in 5 flavours, discontinued in the 1980s – private label soft drink brand of the defunct Steinberg's supermarket chain. Notable for selling cans without pop tops long after they became industry standard. – a now-defunct brand of cola once very popular, especially in Quebec
  • Life – shopper's Drug Mart brand – a spruce-flavoured carbonated drink particularly popular in Quebec
  • Pic A Pop – nostalgic brand of soda, currently available in 11 flavours made in Marchand, Manitoba since 1971 – brand of soda available in eight flavours – private label soft drinks line sold in supermarkets owned by Loblaw Companies Limited. PC Cola comes in two varieties, red label and blue label. – small brewery that also makes a small line of soda including Cream Soda, Ginger Beer, and Root Beer [21] – local soft drink from Saguenay Lac-Saint-Jean, Quebec - defunct company, now sold by Pepsi mostly in Prince Edward Island – an "anti-energy" drink from Slow Cow Drink Inc. – a "golden" ginger ale originally bottled in the town of Sussex, New Brunswick sold in Canada's Maritime Provinces and northern areas in the state of Maine. -brand Ginger Ale and Scotch Cream Soda drinks – available in Northern Ontario, named after the Temagami wilderness area in Northeastern Ontario, bottled and produced by Fortier Beverages in Cochrane, Ontario.
  • TOUCH – "Sugar Free" flavoured Sparkling Mineral Water, brand owned by Canadian Gold Beverages (2012) Golden Medal best Tasting Mineral water in the World 4x times – brand of fruit flavoured sport drinks and thirst quenching slush
    – red-colored soft drink, available in regular and diet versions - local cherry-flavored soft drink. Each bottle has a natural cherry inside.
    - by Xiangxue Pharmaceuticals – known in China as Future Cola, marketed by the Hangzhou Wahaha Group – produced in Henan Province sold under the name Juizee Pop - produced in Xi'an city, Shaanxi province – orange flavoured soft drink – produced using waters from Mt. Laoshan in Shandong province - a spring water beverage based in Hangzhou in Zhejiang Province – Coca-Cola Company soft drinks of various fruit flavours such as apple, watermelon, grape, peach, coconut, etc. – local herbal drink
    – kola champagne produced by Postobon S.A. [22] – bottled water and seltzer water produced by Postobon S.A. [22] – Nariño based bottling plant with famous champagne and lemonade soda.
  • Gaseosas Hipinto – brand of juices marketed by Postobon S.A. [22] – red-colored soft drink – carbonated, malt beverage [23] – line of carbonated drinks in five fruit flavours from Postobon S.A. [24]
  • Pasareta - A mandarin-fruit punch flavoured soda bottled by Ferencić and sold in the Istrian Peninsula
  • Cockta
    – lemon-lime drink by Ciego Montero - pineapple soda – drink made with malt – Cuban cola brand by Ciego Montero – Cuban mate-based soft sweet drink
    – fruity, carbonated soft drink available in strawberry or apple – Famous old brand, available in many flavours, famous mascot Albertinho Dos Santos is very popular – limited availability, and only in the central region of Ecuador – available only in the coastal region – very similar to the Coca-Cola-owned brand Inca Kola – apple flavoured sparkling soda – fruit flavoured soda, available in many flavours – strawberry flavoured sparkling soda – blackberry juice with soda, traditional in Quito.
  • Blue Sheep More Hito – Lime and mint-flavoured soft drink produced by A. Le Coq with the motto Lammastele keelatud!, or Not allowed for sheep!.
  • Buratino – Apple and lemon-flavoured soft drink produced by Tallinn Soft Drinks LTD Co.
  • Düšess – (Duchesse) Pear and soft drink coloured with caramel and produced by Tallinn Soft Drinks LTD Co. – (Campanula) Clear, lime-flavoured soft drink produced since 1965 produced by A. Le Coq, known as Tartu Eksperimentaal Õlletehas (Experimental Brewery of Tartu) back then.
  • Limonaad Traditsiooniline – One of the oldest surviving soft drinks in Estonia. The recipe was composed in 1936 by Georgian Mitrofan Lagidze, and the lemonade has been produced by A. Le Coq since 1946.
  • Lumivalgeke – (Snow White) Lemon and lime-flavoured soft drink produced by Tallinn Soft Drinks LTD Co.
  • Mõmmi Limonaad – (Bear Cub's Lemonade)
  • Punane Sõstar – (Red currant) Red currant-flavoured soft drink produced by A. Le Coq since 1969. – Carbonated water mixed with estragon-flavoured syrup invented in 1887 by Georgian Mitrofan Lagidze and produced by Tallinn Soft Drinks LTD Co.
  • Valge Klaar – (White Transparent) Apple-flavoured soft drink produced by A. Le Coq since 1976.
  • Hull Õun – (Crazy Apple) Apple and cola-flavoured soft drink produced by A. Le Coq since 2005, discontinued not long after and brought back in 2017.
    – energy drink marketed by Sinebrychoff – raspberry flavoured Bratz-brand drink by Olvi – health drink brand by Hartwall – health drink brand by Sinebrychoff – soft drink brand sold by Hartwall since the 1940s – orange lemonade by Laitilan Wirvoitusjuomatehdas – lemonade by Laitilan Wirvoitusjuomatehdas – blood orange lemonade by Laitilan Wirvoitusjuomatehdas – woodland strawberry soft drink by Sinebrychoff – produces Olvi Ananas (pineapple soft drink), Olvi Cola, Olvi Greippi (grapefruit soft drink), Olvi Hedelmä (mixed fruit soft drink), Olvi Jaffa (orange soft drink) and Olvi Lemon (lemon soft drink), Olvi Omena (apple soft drink) – apple soft drink by Hartwall – remake of one of the two oldest Finnish soft drinks by Nokian Panimo – Kesko strore brand cola – lingonberry soft drink by Nokian Panimo – pear soft drink by Hartwall – oak barrel maturated soft drink, first made in 1914, now by Hartwall – S Group store brand cola – cola by Laitilan Wirvoitusjuomatehdas – raspberry soft drink by Laitilan Wirvoitusjuomatehdas – remake of one of the two oldest Finnish lemonades by Nokian Panimo – remake of one of the two oldest Finnish lemonades by Laitilan Wirvoitusjuomatehdas – pear flavoured The Smurfs-brand soft drink – Many varieties of energy drinks. – pear flavoured Turtles-brand soft drink – raspberry soft drink by Hartwall
    – regional cola introduced in 2009 – French brand of mineral water – regionally available cola – French brand of source water – regional cola introduced in 2003 – lemon soft drink distributed by Cadbury Schweppes – brand of juices available in many varieties - artisanal lemonade produced by maison Rième – tea carbonated soft drink – fruity, carbonated soft drink available in six flavours – Muslim-directed cola produced by the Mecca Cola World Company – fruity multi flavor juices – orange flavoured fizzy drink – naturally-carbonated mineral water bottled in distinctive green bottles by the Nestlé Corporation – lemon and orange soda available from the Neptune Group – mint-flavoured soft drink – fruity multi flavor juices. Slogan: "Quand c'est trop, c'est Tropico!"
    – Natural Energy Drink [25] – cola with a high caffeine level – 25 mg/100ml – carbonated mineral water and apple juice – lemonade-like non-alcoholic soft drink – an orange soft drink – traditional healthy beverage made from bread, much like kvass [26] – many flavours of juice sold in silver pouches – introduced in 1967 in East Germany – Mate Tea Soda – lemonade
  • Effect – energy drink
  • Fanta – line of fruit-flavoured drinks, available around the world – spiced fruit-flavour soft drink – a naturally–carbonated mineral water – brand of cola with a high level of caffeine – coffee and energy drinks – caramel or lemon-flavoured soft drink [27] – orange-flavoured cola from Coca-Cola – line of sodas made in protest of changes to Afri-Cola – carbonated energy drink from Aldi
  • Rhino's Energy – energy drink a half-orange lemonade/half-cola drink by Pepsi – like Spezi – Coca-Cola Company – lemonade the original half-orange lemonade/half-cola drink by Brewery Riegele – available in a Pur, Original and other flavours [28] – organic and fair-trade brand of cola with raw cane sugar, guarana and herbs manufactured in Baden-Württemberg[29]
  • Aquafine Blue Naturelle – spring water purified by reverse osmosis and ozonized by Tropic SA – protein shake in Vanilla, Strawberry and Chocolate by Tropic SA – fruit champagne by the Brasserie de la Couronne – available fruit champagne, banana, and fruit by the Brooklyn Bottling Group
  • Crystal Sources – ozonized pure mineral water by BRANA
  • Fiesta – soda available in citrus, grape and cola champagne by Tropic SA – available in banana, strawberry, grape, and cola champagne by BRANA
  • Limonade – cola, also available in citrus flavor by the Brasserie de la Couronne – malt by BRANA
  • Megawatt – energy drink by Tropic SA – energy drink by Tropic SA
  • Robusto – malt by Tropic SA – juice by Tropic SA – by Tropic SA – energy drink by BRANA
  • Tropic – juice by Tropic SA
  • Frucano Juice
    – brand of fruit juice
  • F&N
  • Fruity powder drink – pop drink product by Forisa Nusapersada
  • Green Sands
  • Hemaviton
  • M150
  • Nutrisari
  • Piaw A&W Root Beer
  • Teh Botol Sosro
  • Sarsi - Sarsapilla
  • Badak
  • temulawak Agung Ngoro
  • Coffee Beer Agung Ngoro
  • Aab Zereshk [39] – a traditional drink made of soaked dried berberis in cold water – soda available in three flavours from the AshiMashi Group [40] A non-alcoholic beer that can come malt. – traditional yogurt-based beverage A non-alcoholic beer that can come in many flavours such as green apple, raspberry, and melon.
  • Khiss Kardeh, – khiseh or Aab Kardeh – Old traditional drink for winter time, extracted from soaked dried fruits including sour cherries, apricot, prune, peach and fig in cold water – mineral water from Lake Shalamazar bottled by the AshiMashi Group [40] – produced by the Sasan Company [41] – orange and lemon soda produced by the Sasan Company [41] – all different sorts, mostly made of cooked sugar + water, together with some sort of fruit for taste and aroma. Traditional sharbats include: Sharbat-e sekanjabin– cooked vinegar, sugar & mint, Sharbat-e beh limoo– quince, lime & sugar, Sharbat-e aab limoo – lime juice & sugar, Sharbat-e albaloo – sour cherry & sugar, Sharbat-e zaafaroon – saffron & sugar. – hardnes:42, produced by the Kosarnosh Kandovan Company
    – A bitter tasting carbonated cola similar in flavor to tonic water – a bitter-tasting, carbonated drink from Coca-Cola – Citron limonade – traditional Italian cola made with the chinotto fruit – represent the House of Romeo and Juliet in Verona, Italy. claimed to be the only soft drink that contains more fruit juice than a natural Juice 130% – produced by El Badaoui Group srl, Milano [42] – non-alcoholic aperitif distributed by the Campari Group [43] – large line of mineral water, soda, juice, and iced tea distributed by the Campari Group [43] produced by ferrero spa – lemon-flavoured soda, along with Oransoda and Pelmosoda, distributed by the Campari Group [43] colourless carbonated non-alcoholic aperitif produced by diorio spa [44] – Company natural fruit juices are served in Neos flights – sweetened carbonated water

Carbonated Edit

Coffee Edit

    – wide variety of coffee beverages – coffee-flavoured beverages sold by Coca-Cola – Milk coffee drinks from Pokka Sapporo

Non-carbonated Edit

Sports drink Edit

    – grapefruit-flavoured sports drink – energy drink first released in the 1960s – soft drink produced by Otsuka Pharmaceutical Company
    – line of beverages produced in Lebanon by a company of the same name. The company was founded in 1962, [46]
  • Fridge – a brand name of a carbonated juice manufactured by Drinko s.a.r.l. [47] – old brand of soft drink – Kazouza 1941 is the nostalgic, yet renewed, Lebanese product/brand with varied and innovative flavors and a unique bottle shape differentiating it from available products in the market. [48] – old brand of Lebanese soft drink and producer of Kazouza 1941
  • Freez – a line of fruit flavored soft drinks produced by Chateau Ka
  • Buratinas
  • Diušes – a pear flavour soft drink – soda, distributed by the Coca-Cola Company, available in many artificial flavours – a traditional Slavic, Baltic and Germanic beverage, made from fermented rye bread – crusts or malted rye extract, yeast and sugar
  • Selita – various carbonated and still soft drinks – also with juices maker and brand
  • Apelsinas
  • Bachmaro
  • Fiesta – a lemon flavour tonic water
  • Mandarinas
  • Sajanai
  • Svaja – a carrot flavour original soft drink with sediments
  • Šaltukas
  • Varpelis
  • Vėsa – a strong specific flavour apple with mint drink
    – brand of isotonic energy drink byFraser and Neave by Fraser and Neave byFraser and Neave by Fraser and Neave by Cinqasa
      – cola in 2-varieties produced by Yeo's – line of sports drinks sold by Yeo's – line of iced teas in 6-flavours produced by Yeo's – brand of soymilk available in 5-flavours produced by Yeo's

    Three Choice – formerly known as Don Don, sold in various flavours including cola flavour, apple, grape and cherry

      – brand of fruit sodas available in 8 flavours – citrus-flavoured soda from Coca-Cola – variously flavoured soft drinks in small bottles – bottled water distributed by Coca-Cola, also available in Angola and Morocco – sparkling mineral water, certificate from UNAM, born in the mineral springs from Catemaco, Veracruz – many varieties of fruit-flavoured soft drinks, founded in 1912 – lightly carbonated brand of soft drinks, available in twelve flavours – brand of fruit sodas available in eight flavours from the Coca-Cola Company – carbonated soft drinks, available in various flavors – line of apple-flavoured sodas available in five varieties from Coca-Cola – flavoured apple soda, from Toluca México traditional with Mexican food, since 56 years ago – apple-flavoured beverages distributed by PepsiCo – large line of carbonated and non-carbonated soft drinks in many flavours available in three varieties from Cadbury-Schweppes – sangria-flavoured, non-alcoholic beverage – sangria – apple soft drink – vanilla flavoured soft drink – mineral water bottled in Monterrey
    • Whopperán – gooseberry flavoured soft drink – lime flavoured, from the state of Guerrero
    • Zaraza – commercially available as recently as 1986 in Veracruz
    • Cool – range of soft drinks made from concentrated fruit juices
    • Hawai – carbonated soft drink, available in pineapple and tropical flavours.
    • Poms – apple flavoured carbonated soft drink
    • Top's – soft drink in various flavours
    • Vimto
    • Mountain Dew
    • Seven up (Original-Mojito)
    • Evervess
    • Mirinda (Orange-Lemon)
    • Rani
    • Royal Club
    • Guarana Antarctica
      – soda, available in many flavours - made by Frucor-Suntory Beverages – carbonated, non-alcoholic hop-based soda with additional flavours – local brand, founded in Nelson, 8 flavours made by Frucor Beverages – local brand similar to Schweppes found mainly in the South Island, includes a wide range of sugar free, is New Zealand's oldest continuous manufacturer of soft drinks
    • Demon energy drink.
    • Chi
    • Endeavour Mixers
    • Illicit cola
      – Type of soda sold around Christmas, many varieties and brands – carbonated red-coloured drink – mineral water, bottled since 1907 – ginger ale – pure glacier mineral water, still and sparkling – apple and grape flavoured soda – orange flavoured, also other varieties, lemon, guava – Sugar free cola drink – Predecessor and Norwegian version of the Surge soda from Coca-Cola – Energy drink sold under the Urge brand – mixed fruits, formerly known as Villa Farris – mineral water, still and carbonated - carbonated maltbeverage
      – cola, orange soda, and lemonade
    • Best – Best Foods
    • Apple Sidra
    • Candia – Haleeb Fresh juices, Pomegranate, Guava, peach, strawberry– – Nestle
    • Gold Sip Nectar Juices by – Azam Food – cola Apple, Grape, Lime, Malt, Cocktail, Saudi Champagne –
    • Malt – orange, lemon, peach – apple, lemonade – line of fruit-flavoured sodas from Mehran Bottlers Ltd and Gul Bottlers – Pvt Ltd.
    • Power – Energy drink – popular juice produced by Hamdard Laboratories – Fruit Juices Ltd – Any Time Juices in mango, orange, peach and apple flavors
    • Shandy Cola - Food & Beverages (Juices, Water, Ketchup, Jams stc)
    • Shark – energy drink – energy drink
    • Xtreme
      – brand of soft drinks produced in Pucallpa – brand of soft drinks produced by Enrique Cassinelli and Sons – brand of soda available in many fruit flavours, produced by PepsiCo - yellow soft drink produced by Socosani – created to support Alberto Fujimori's bid for President of Peru – soft drink produced by Backus and Johnston – yellow soda that tastes like bubble gum produced by Corporación José R. Lindley S.A. – yellow soft drink created by Embotelladora Don Jorge S.A.C. to compete with Inca Kola and Oro [51] – red soft drink available in several varieties [52] – red, cherry-flavoured soda – fruit-flavoured soda available in five flavours – yellow soda produced by Ajegroup to compete with Inca Kola – brand of sodas in four flavours produced by Embotelladora Don Jorge S.A.C.
    • Triple Kola – produced by PepsiCo and sold in Peru, it is similar to Inca Kola. [53] – similar to Inca Kola produced by Backus and Johnston

    Carbonated soft drinks Edit

    Energy drinks Edit

    Juice drinks Edit

      – line of juices available in six flavours, from the Zest-O Corporation [56] – powdered juice beverage – powdered drink mix available in three flavours [57] – by Innobev, Inc. – line of iced teas available in nine flavours, from the Zest-O Corporation [58] – line of bottled juices available in seven flavours, from the Zest-O Corporation [56] – made by snack foods giant Liwayway Marketing Corp. – available in tetrahedral packs, Tetra packs, doy packs and powdered juice forms. – line of juices and powdered juices available in seven flavours, from the Zest-O Corporation [56] – popular line of juices available in twelve flavours, from the Zest-O Corporation [56]

    Carbonated soft drinks Edit

      , 3 Pomarańcze, 3 Witaminy. – by ZbyszkoCompany Sp. z o.o. – by ZbyszkoCompany Sp. z o.o. – by FoodCare. – by Kantpol-Żywiecki Kryształ – by Lidl – by FoodCare. – by Wosana S.A. Butternut squash juice. – by Hoop Company which also produce Original Cola for Biedronka supermarkets chain and Strong Cola for E.Leclerc hypermarket chain and also Hoop Citrus Ice, Hoop Czarna Porzeczka, Hoop Fruti, Hoop Limonka, Hoop Pomarańcza, Hoop Tonic, Hoop Podpiwek Staropolski, Hoop Kwas Chlebowy. – by HOOP Polska – by Hellena – by Tymbark / Maspex Wadowice – by ZbyszkoCompany Sp. z o.o.
    • Napoje gazowane: Limonka, Pomarańcza, Cytryna – by Hellena
    • Next – by Tymbark – by Hellena – by Zbyszko Company Sp. z o.o. – by P.P.H FARPOL – by Maspex Wadowice – by Hellena – by Tymbark
      – brand of flavoured water
    • Besteiros - orange, lemon or pineapple flavored soft drink – brand of soft drinks marketed on Madeira Island
    • IKA
    • Kima – brand of soft drinks marketed in the Azores – orange soda produced since 1872 – less sugar, more freshness
      – coconut-flavoured soft drink – despite a name that suggests an alcoholic drink, Kola Champagne is actually a soft drink – lemon-lime soda India – malt beverage – grape and pineapple varieties
    • Piña colada. The national drink.
    • Adria - line of carbonated soft-drinks made by European Foods and Drinks – mineral water bottled by the Romaqua Group S.A. [59] – carbonated, orange-flavoured beverage produced by the Romaqua Group S.A. [59] – mineral water – international energy drink – natural fruit juice – mineral water – mineral water – line of fruit-flavoured sodas available in six flavours [60] – line of sodas in nine flavours from the Romaqua Group S.A. [59]
    • Izvorul Alb – line of juices in five flavours from the Romaqua Group S.A. [59] – cola distributed by the Romaqua Group S.A. [59] – seltzer mineral water produced by the Romaqua Group S.A. [59]
      – drink , a Rosinka flavoured soda (Russian: Дюшес ) – a pear-flavoured soda – Natural mineral waters and soft drinks – traditional Slavic beverage made from fermented bread , Juices

    Carbonated Edit

    Non-carbonated Edit

    Energy Drinks Edit

    Carbonated Edit

    Non-carbonated Edit

    Sports drink Edit

      – lightly carbonated sports drinks from Fraser and Neave, Limited (F&N)
    • Gatorade
    • Sportade
    • Red Bull
    • Pocari Sweat
    • H-Two-O (H2O)
      – apple, pear, and grape-flavoured carbonated soft drinks – carbonated soft drinks since 1899 – carbonated cola soft drink
    • Kingsley – carbonated soft drinks since 2006 [74] – carbonated dark malt drink – carbonated soft drinks
    • Schweppes Sparkling Granadilla Twist – carbonated soft drinks – passion fruit flavour – carbonated cola soft drinks by Coo-ee [75] – carbonated soft drinks – carbonated apple flavoured malt drink Creme Soda – carbonated soft drinks – green in colour and a more 'floral' flavour than white cream soda Ginger Beer – carbonated soft drinks – carbonated soft drinks it is known that stefany galant was this companies first consumer – carbonated soft drinks and energy drinks – Carbonated relaxation beverage (Anti Energy Drink)
      – non-carbonated energy drink by the Dong-A Corporation [76] – cereal drink made from 15 grains produced by Lotte Chilsung [77] – colorless, lemon-lime soda produced by Lotte Chilsung [77] – coconut-flavoured juice bottled by the OKF Corporation [77] – energy drink produced by Lotte Chilsung [77] – ginseng-infused health drink produced by Ilhwa Company Ltd. [78] – grape and orange juices with fruit pieces distributed by Ilhwa Company Ltd. [78] – juice made from the Yong-Gee mushroom, produced by Ilhwa Company Ltd. [78] – made from roasted brown rice and sweeteners – carbonated jelly drink and line of juices produced by Lotte Chilsung [77] – cola made from barley, produced by Ilhwa Company Ltd. [78] – carbonated milk in five flavors produced by Lotte Chilsung, available internationally [77] – apple-flavoured fiber drink produced by Ilhwa Company Ltd. [78] – mineral-rich soft drink produced by Ilhwa Company Ltd. [78] – pine leaf extract beverage produced by Lotte Chilsung [77] – pre-made coffee available in 6 flavours from the OKF Corporation [77] – three flavours of fruit juices produced by the OKF Corporation [77] – traditional drink made from fermented rice produced by Lotte Chilsung [77] – flavoured water available in 8 flavours from the OKF Corporation [77] – brand of teas in many flavours distributed by Lotte Chilsung [77] – vitamin drink, available in two varieties, produced by Lotte Chilsung [77] – energy drink produced by the OKF Corporation [77]
    • Clipper – strawberry soda brand from Gran Canaria, that sells only in Canary islands. It actually has a Wikipedia page, but just in its Spanish version. – fruit-flavoured, carbonated beverage brand, now owned by PepsiCo – brand of soda marketed by Orangina Schweppes – bitter soft drink marketed by Coca-Cola – brand of fruity sodas in nine flavours distributed by PepsiCo – formerly "Trinaranjus", non-carbonated soft drinks distributed by Orangina Energy drink
    • Baby Brand
    • Elephant House Cream Soda – The Most Popular
    • Elephant House Lemonade
    • Elephant House Necto
    • Elephant House Orange Barley
    • Elephant House Orange Crush
    • Elephant House Soda
    • Elephant House Tonic
    • Elephant House Bitter Lemon
    • Elephant House Apple Soda
    • Elephant House Ginger Beer (EGB)
    • Elephant House Dry Ginger Ale
    • Elephant House KIK Cola
    • Elephant House Twistee Apple
    • Elephant House Twistee Peach
    • My Cola
    • My Orange
    • My Lemon
    • My Cream Soda
    • Ole Arshik
    • Ole Cream Soda
    • Ole Ginger Beer
    • Ole Zingo
    • Shaa Cola
    • Shaa Mandarin
    • Shaa Orange
    • Shaa Lemon

    Mineral water Edit

    • Aqua Kristall
    • Basic One – sourced in Zanderij, Suriname
    • Diamond Blue-Made by Rudisa beverages
    • Para springs – sourced in Amazon rainforest fresh water resources, Suriname

    MORE juices-made by Rudisa Beverages Basic One bottled water Wahaha bottled water

    Non-carbonated Edit

    Sports Drinks Edit

      - discontinued cola drink - lemonade - carbonated mineral water with an elderflower and lemon balm flavor - cola in various flavors from the Coop supermarket chain – ice tea manufactured by Migros – low price drink line by Migros including Citron, Orange, Grapefruit and Cola. Every flavour includes a "zero" variant - sparkling fruit drink in different flavors - drink with fermented green tea – passion fruit soda from Rivella SA – carbonated grapefruit lemonade, also available with orange, or lemon flavours. - apple juice and apple cider drinks – milk plasma-based soft drink available in five variants (classic, green tea, sugarfree, peach, rhubarb) from Rivella SA - cola drink produced since 1938

    Carbonated drinks Edit

    Non-carbonated drinks Edit

    Sports drinks Edit

    Energy Drinks Edit

      – introduced in 1947, with 4 different flavors
    • Cider Meddeb
    • Fayrouz
    • Danao
    • Delice – brand of Danon company
    • Oh!
    • Pétillante Sabrine (exist in 5 different flavors)
    • Freez
    • Tropico
    • Coca-Cola
    • Délio
    • Viva
    • Raouaa
    • Diva
    • Florida
    • Fourat
      – brand of energy drinks available in five flavours from ZamZam Refreshment [83] – brand of sodas and bottle water from Zamzam Refreshment [83]

    Mineral water Edit

    • Buxton Mineral Water – sourced in Buxton, England – sourced in Harrogate, England – produced in Blackford, Perth and Kinross, Scotland – sourced in Colwall in the Malvern Hills, England
    • Strathmore Water – sourced in Strathmore, Scotland and bottled in Forfar by A.G. Barr
    • Willow Water – sourced in the Lake District
      – licensed by Dr Pepper/Seven Up to local bottlers [85] – a ginger-and-fruit drink distributed mostly in Kentucky[86] [citation needed] – an energy drink from PepsiCo – bottled water distributed by PepsiCo – mostly iced teas, marketed in distinctive tall, 23-oz. cans and A&W cream soda – licensed by Dr Pepper/Seven Up to local bottlers [87]
    • Barton Springs Soda Co – the only major American root beer with caffeine. - line of soft drinks. Known for their Blue Birch Beer. Sold in Northeastern Pennsylvania. – line of soft drinks – Sold at Kroger family of stores [citation needed] – a particularly strong ginger ale, bottled by Blenheim Bottlers – a variety of sodas such as Birch beer and Root beer. – lemon-lime soda, similar to 7 up, produced by Monarch Beverage Company – a dark-colored ginger ale produced by Buffalo Rock Company – mainly distributed in the southeastern states – line of ginger ales produced by BCGA Concept Corp with fresh ginger instead of extracts or other flavorings [88] – a cola brand distributed as a regular grocery item rather than stocked by the bottling company's local drivers [citation needed] – licensed by Dr Pepper/Seven Up to local bottlers – Handcrafted artisan fresh fruit sodas [citation needed] – cherry flavored drink – mainly North Carolina and Virginia – line of soft drinks – affiliated with Winn-Dixie [citation needed] – line of root beer associated under the Cool Mountain Beverages brand – discontinued line of flavored soda formerly made in Connellsville, Pennsylvania – the largest beverage company in the world, founded in 1886 – licensed by Dr Pepper/Seven Up to local bottlers – Dr Pepper/Seven Up – Monarch Beverage Company, Atlanta, GA – grape-flavored, non-carbonated, limited availability – diet cola licensed by Dr Pepper/Seven Up R.C. unit to local bottlers – caffeinated lemon-lime soda similar to Mountain Dew, from Dr Pepper/Seven Up – regional cola brand based in Chattanooga, Tennessee – A popular brand of root beer and cream soda in the New York City region – vitamin-fortified lemon-lime drink available in northeast Tennessee, parts of Florida, and possibly elsewhere – large international beverage company, founded in 1885 – type of fountain drink that originated in Brooklyn – line of soft drinks – root beer and other classic sodas bottled in a microbrewery/restaurant in St. Louis, MO, distributed to certain grocery stores around the country – Connecticut based soda company distributing real cane sugar sodas throughout the U.S. Favorites include Birch Beer, Root Beer and many others – grapefruit soda marketed by the Coca-Cola Company – root beer, cream, and fruit-flavored sodas – root beer and cream soda – guarana based soda made in New Jersey [citation needed] by Crystal Beverage Corp. – Grape soft drink primarily available in Alabama – line of soft drinks [citation needed] – lime-flavored soft drink [89] – soft drinks, natural juices, energy drinks – licensed by Dr Pepper/Seven Up to local bottlers – licensed by Dr Pepper/Seven Up to local bottlers – only marketed in the midwest – 11 flavors, owned by Dr Pepper/Seven Up/Snapple group – Formerly the National Beverage of Cuba, this beverage is consumed mainly by Cubans in Miami, and has been around since 1917. A rare product to find, No longer produced in Cuba, only found in Miami, Florida and the South Florida Metropolitan Area. – natural flavored fruit drinks, multiple flavors – numerous flavors including cola, lemon lime, orange, grape, pina colada, black cherry etc. [90] – made with double caffeine, hence the "jolt" name – made with pure cane sugar and known for odd flavors including "candy corn" for Halloween and "turkey and dressing" for Thanksgiving First US Energy Drink, aka Josta with Guarana Sarsaparilla [citation needed] – dark purple, non-carbonated, berry-flavored drink with no juice content and most commonly available under the Crystal Beach and Aunt Rosie's brand names available in and around Buffalo, NY
    • Marengo – Iced Coffee Drinks – espresso soda – soft drink only – licensed by The Coca-Cola Company – multi-flavored fruit sodas – lemon-lime, similar to Mountain Dew – The Coca-Cola Company – licensed by PepsiCo – the first American mass-produced soft drink, primarily available in New England and Pennsylvania – licensed by PepsiCo – Dr Pepper/Seven Up – Retro Orange Soda [91] – Central/Eastern Virginia [92] – a discontinued test drink from The Coca-Cola Company with a small cult following – line of juices [citation needed] – line of soft drinks [citation needed]
    • Orange Whip – defunct fountain beverage [citation needed] – soft drink [citation needed] – Cola [citation needed] – licensed by PepsiCo – formerly known as Mr. Pibb – Coca-Cola Company – Sold primarily in Wisconsin – Stevens Point Brewery [citation needed] – Line of soft-drinks primarily sold in New England – Variety of flavors including Pineapple, Raaid [citation needed] – Cola – licensed by Dr Pepper/Seven Up to local bottlers – line of energy drinks – energy drink – Goya Foods line of soft drinks for the US Hispanic market – produces a variety including Route 66 Route Beer, Orange, Lime and Cream Soda. [citation needed] – Safeway brand drink – Wal-Mart brand drink – Traditional soft drink – licensed by Dr Pepper/Seven Up to local bottlers – Cola plus dozens of other flavors – lemon-lime, similar to 7 up and Sprite – PepsiCo – made by Double-Cola co. Mainly in western Ky. similar to Mountain Dew. [citation needed] – orange soft drink – PepsiCo – sold only on tap in bars primarily for mixing cocktails – Coca-Cola Company [citation needed] – traditional beverages – a clear, caffeine-free lemon-lime flavored soft drink made by The Coca-Cola Company first introduced in West Germany in 1959 as Fanta Klare Zitrone (Clear Lemon Fanta), it was introduced in the United States in 1961 – licensed by Dr Pepper/Seven Up to local bottlers – licensed by Dr Pepper/Seven Up to local bottlers – licensed by Dr Pepper/Seven Up to local bottlers – sold at Save Mart Supermarkets/Lucky – No. Cal/Food Maxx/Food Source – licensed by Dr Pepper/Seven Up to local bottlers [93] – a citrus soda brought back after being discontinued – Coca-Cola Company – licensed by The Coca-Cola Company [citation needed] – line of soft drinks [citation needed] – Detroit-based line of inexpensive soft drinks
    • treetop [citation needed] – licensed by The Coca-Cola Company – a line of soft drinks primarily available in the Greater St. Louis area – the first American soft drink, licensed by Dr Pepper/Seven Up to local bottlers, primarily available in Michigan – licensed by Dr Pepper/Seven Up to local bottlers – traditional beverages – Wegmans Brand90 traditional beverages – licensed by Doc Martin cherry mixed w/ lime soft drink, noncarbonated [citation needed]
      – soft drink containing kava extracts, marketed for its relaxing properties and described as an "anti-energy drink" [94][95][96][97]
      – cream soda-type drink – carbonated soft drink available in 6 fruit flavours – traditional drink made from papelón, water, and lemon or lime juice
      Chương Dương - sarsaparilla flavored soda
    • Soda kem - cream soda drinks sold under several brands such as Mirinda
    • Number One Cola
      – natural juices made in the Eastern Highlands of Zimbabwe available in orange, passion fruit and mango – carbonated soft drink available in three fruit flavours
    • Cascade – fruit drinks made by Lyons a subsidiary of Dairibord Holdings Limited – traditional sorghum beer /Mageu – a very popular traditional sorghum malt drink made by Makonde industries – concentrated juice from the Mazowe Citrus available in orange raspberry and cream soda – green – fruit juice made by Dairibord holdings

    Festa Soft drinks - Festa Grenadine, Festa Orange, Festa Pineapple, Festa Cola (contains extracts of coca leaves), Festa Tangawizi and Festa Lemon

    Funny. Fake as hell but really good job. Al 3 of them

    Definitely not fake, actually.

    Nice art, old concept. Spot Acqua Lete.

    agree. nothing new but nice illus though,

    This campaign would never fly in the U.S. Too much political correctness. You can't discuss suicide this openly because people think that it causes people to do it. Nice illustrations though, and if other countries are more open to this type of advertising then more power to ya.

    Is there a research that shows discussion of the subject of suicide correlates to performing suicide. If anything the correlation would be negative I think. But, I don't have research to prove my point. :)

    We're Americans we don't need proof. The simple assertion that a belief is a fact is good enough for us.

    GREAT. I adore Pepsi for the bravery to print this cool piece. Go further.

    Pepsi recently rebranded. You would think these ads would reflect some of that. I got a feeling this is fake.

    These are interesting and definitely different. I agree that they would never get away with this in the US. They could show loneliness in other ways for the US campaign. Suicide isn't the only remedy for being lonely.

    i dont understand the discussion about political correctness. Come on its a cartoon. We see every day harder stuff on tv also in chanels for childrens. this is a good piec of advertaising!

    You must not live in the U.S. The politically correct police would never let this slide if it appeared here. I'm not saying that I find it offensive, I just know that a few people would and then they would get their army of followers to protest ad the ads would stop appearing. I think they problem they would have with it is the correlation that the ad is making between being lonely and killing oneself. That is not an association many want to attach to their product.

    As a side note. didn't GM run a suicide spot during last years super bowl? I think I remember one of the machines that create the cars jumping off a bridge or something. didn't that cause some kind of a stink as well? I think it was GM. Anyone?

    I imagine the illustrator receiving a job ti draw a calorie.

    Good visual but yet very very very very OLD idea:(

    I agree, it's not a new idea how great it is that a brand like Pespi goes this way.
    The daily digest of creative Ads
    (check this out ! No text, Just Cool Creative Ads)

    its easy to say old idea. you have to proof it. i really like the illustration and i think it was very hard to sell it to the client. go further.

    Rumor: The weight of the fuel makes an alcohol stove heavy to carry

    It’s true that the denatured alcohol of an alcohol stove does not burn as hot as a commercial stove therefore you will need more fuel to generate a given amount of energy than you would need if you used a canister or white gas stove. However, this is a gross simplification of the issue and, most of the time, I think such conclusions are flat out wrong.

    If you’re on a short overnight or weekend trip, liquid fuel has the advantage that you can take only as much as you need for a trip. The canister stoves are relatively hefty (even when empty!) and you have no control over how much fuel to take with you. The white gas stove does allow you to take only as much fuel as you need, but the system to pressurize the stove is quite hefty, so several days worth of denatured alcohol may still weigh less than the added weight of a white gas stove.

    Denatured alcohol won’t burn as hot as commercial stoves, but you can help compensate by only carrying as much fuel as you’ll need for your trip.

    If you’re out in the backcountry for an extended amount of time, the starting weight for an alcohol stove and fuel may be heavier, but after a few days of use, the whole system may actually weigh less. Denatured alcohol doesn’t burn as efficiently, so you burn it up much more quickly than you would using other fuels. By the time you hike out back into civilization, the combined stove and fuel weight will definitely be lighter than a canister or white gas stove.

    When I hike, I consider a unit of measurement called weight-distance. Multiply the weight times the distance to get weight-distance. If you carry one ounce for one mile, that’s one ounce-mile. If you carry one ounce for 20 miles, that’s 20 ounce-miles. If you carry 20 ounces one mile, that’s also 20 ounce-miles. Why is this important? Because I think that’s the fairest way to determine if your soda can stove is lighter than other alternatives. I’ll readily admit that I totally made up this unit of measurement, but it’s fair representation of comparing different systems with each other and can be used for any sort of system&mdashnot just for stoves and fuel.

    Metric system: If you live in some other part of the world than the United States, you probably think in grams and kilometers. It’s entirely valid to use &ldquogram-kilometer&rdquo or &ldquokilogram-kilometer&rdquo (kg-km) units rather than &ldquoounce-miles.&rdquo Use whatever system of units works best for you!

    Let’s say you use, on average, one ounce of denatured alcohol each night for dinner with your stove. If you go out for six days (five nights), you need to start with 5oz of fuel. My cookset weighs in at 9oz, so for me, my starting weight in this scenario would be 14oz on Day 1. Calculate the weight-distance for each day and add them together to get the total weight-miles:

    Also note that a fluid ounce is not the same as an ounce. A fluid ounce is a unit of volume, and we’re more interested in the actual weight of the fuel. A &ldquo20 ounce&rdquo bottle refers to 20 fluid ounces&mdashthe actual weight of the liquid in such a bottle can be more or less than 20 ounces. When it comes to calculating weight, just weigh the bottle with the fuel you plan to carry.

    This is also a very contrived example. Most people don’t hike exactly ten miles each day, nor do they use exactly one ounce of denatured alcohol each night for dinner. This is just an example of how to do such a calculation, but this type of calculation is necessary if you truly want to know which cookset system is the lightest. I also believe it’s important to consider the weight of your entire cook system&mdashnot just the weight of the fuel, but also the weight of your stove, pot support, windscreen and other cooking accessories.

    So ignore what other people have to say about the weight of their systems or how it compares to an alcohol stove. Only you can run these kind of calculations for yourself&mdashassuming you feel it’s even worth the effort. Perhaps someone with a canister stove feels my 690 oz-miles (or 43.1 lb-miles) for a six day outing is too heavy, and frankly, when it’s written like that, it does sound heavy&mdashit requires the same amount as effort as carrying 43.1 pounds one full mile&mdashbut it’s still lighter than alternatives I’ve tried.

    If saving as much weight as possible from your back is the ultimate goal, consider not using a stove at all. My cookset weighs in at 9 ounces, which sounds light, until you consider that a thru-hike of the 2,650-mile PCT means carrying it requires 23,850 oz-miles (1,490.6 lb-miles). Would you carry 1,490.6 pounds across one mile of rugged terrain? Then why would you use the same energy to lug 9 ounces over a rugged 2,650 miles? It adds up! And this calculation doesn’t even include the weight of the fuel which is not trivial, but when you’re in the backcountry, those hot meals can be worth the trouble. =)

    So if you’re comparing the weight of different cooking systems, figure out the weight-distance for each of them. That’s the only way to make an apples-to-apples comparison of different systems, and the calculations must fit your situation to be valid. As a general rule of thumb, you’ll find the numbers work out particularly well if you’re hiking alone (or maybe with one other companion), don’t do a lot of cooking, don’t have to melt snow for water and you tend to cover big miles between resupply points.


    19th century historical origins

    Confederate Colonel John Pemberton, wounded in the American Civil War and addicted to morphine, also had a medical degree and began a quest to find a substitute for the problematic drug. [6] In 1885 at Pemberton's Eagle Drug and Chemical House, his drugstore in Columbus, Georgia, he registered Pemberton's French Wine Coca nerve tonic. [7] [8] [9] [10] Pemberton's tonic may have been inspired by the formidable success of Vin Mariani, a French-Corsican coca wine, [11] but his recipe additionally included the African kola nut, the beverage's source of caffeine. [12]

    It is also worth noting that a Spanish drink called "Kola Coca" was presented at a contest in Philadelphia in 1885, a year before the official birth of Coca-Cola. The rights for this Spanish drink were bought by Coca-Cola in 1953. [13]

    In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, a nonalcoholic version of Pemberton's French Wine Coca. [14] It was marketed as "Coca-Cola: The temperance drink", which appealed to many people as the temperance movement enjoyed wide support during this time. [1] The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, [15] where it initially sold for five cents a glass. [16] Drugstore soda fountains were popular in the United States at the time due to the belief that carbonated water was good for the health, [17] and Pemberton's new drink was marketed and sold as a patent medicine, Pemberton claiming it a cure for many diseases, including morphine addiction, indigestion, nerve disorders, headaches, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. [18]

    By 1888, three versions of Coca-Cola – sold by three separate businesses – were on the market. A co-partnership had been formed on January 14, 1888, between Pemberton and four Atlanta businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy, and E.H. Bloodworth. Not codified by any signed document, a verbal statement given by Asa Candler years later asserted under testimony that he had acquired a stake in Pemberton's company as early as 1887. [19] John Pemberton declared that the name "Coca-Cola" belonged to his son, Charley, but the other two manufacturers could continue to use the formula. [20]

    Charley Pemberton's record of control over the "Coca-Cola" name was the underlying factor that allowed for him to participate as a major shareholder in the March 1888 Coca-Cola Company incorporation filing made in his father's place. [21] Charley's exclusive control over the "Coca-Cola" name became a continual thorn in Asa Candler's side. Candler's oldest son, Charles Howard Candler, authored a book in 1950 published by Emory University. In this definitive biography about his father, Candler specifically states: " on April 14, 1888, the young druggist Asa Griggs Candler purchased a one-third interest in the formula of an almost completely unknown proprietary elixir known as Coca-Cola." [22] The deal was actually between John Pemberton's son Charley and Walker, Candler & Co. – with John Pemberton acting as cosigner for his son. For $50 down and $500 in 30 days, Walker, Candler & Co. obtained all of the one-third interest in the Coca-Cola Company that Charley held, all while Charley still held on to the name. After the April 14 deal, on April 17, 1888, one-half of the Walker/Dozier interest shares were acquired by Candler for an additional $750. [23]


    In 1892, Candler set out to incorporate a second company "The Coca-Cola Company" (the current corporation). When Candler had the earliest records of the "Coca-Cola Company" destroyed in 1910, the action was claimed to have been made during a move to new corporation offices around this time. [24]

    After Candler had gained a better foothold on Coca-Cola in April 1888, he nevertheless was forced to sell the beverage he produced with the recipe he had under the names "Yum Yum" and "Koke". This was while Charley Pemberton was selling the elixir, although a cruder mixture, under the name "Coca-Cola", all with his father's blessing. After both names failed to catch on for Candler, by the middle of 1888, the Atlanta pharmacist was quite anxious to establish a firmer legal claim to Coca-Cola, and hoped he could force his two competitors, Walker and Dozier, completely out of the business, as well. [23]

    John Pemberton died suddenly on August 16, 1888. Asa Candler then decided to move swiftly forward to attain full control of the entire Coca-Cola operation.

    Charley Pemberton, an alcoholic and opium addict, unnerved Asa Candler more than anyone else. Candler is said to have quickly maneuvered to purchase the exclusive rights to the name "Coca-Cola" from Pemberton's son Charley immediately after he learned of Dr. Pemberton's death. One of several stories states that Candler approached Charley's mother at John Pemberton's funeral and offered her $300 in cash for the title to the name. Charley Pemberton was found on June 23, 1894, unconscious, with a stick of opium by his side. Ten days later, Charley died at Atlanta's Grady Hospital at the age of 40. [25]

    In Charles Howard Candler's 1950 book about his father, he stated: "On August 30 [1888], he Asa Candler became the sole proprietor of Coca-Cola, a fact which was stated on letterheads, invoice blanks and advertising copy." [26]

    With this action on August 30, 1888, Candler's sole control became technically all true. Candler had negotiated with Margaret Dozier and her brother Woolfolk Walker a full payment amounting to $1,000, which all agreed Candler could pay off with a series of notes over a specified time span. By May 1, 1889, Candler was now claiming full ownership of the Coca-Cola beverage, with a total investment outlay by Candler for the drink enterprise over the years amounting to $2,300. [27]

    In 1914, Margaret Dozier, as co-owner of the original Coca-Cola Company in 1888, came forward to claim that her signature on the 1888 Coca-Cola Company bill of sale had been forged. Subsequent analysis of other similar transfer documents had also indicated John Pemberton's signature had most likely been forged as well, which some accounts claim was precipitated by his son Charley. [20]

    On September 12, 1919, Coca-Cola Co. was purchased by a group of investors for $25 million and reincorporated in Delaware. The company publicly offered 500,000 shares of the company for $40 a share. [28] [29]

    In 1986, The Coca-Cola Company merged with two of their bottling operators (owned by JTL Corporation and BCI Holding Corporation) to form Coca-Cola Enterprises Inc. (CCE). [30]

    In December 1991, Coca-Cola Enterprises merged with the Johnston Coca-Cola Bottling Group, Inc. [30]

    Origins of bottling

    The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company on March 12, 1894. [31] The proprietor of the bottling works was Joseph A. Biedenharn. [32] The original bottles were Hutchinson bottles, very different from the much later hobble-skirt design of 1915 now so familiar.

    A few years later two entrepreneurs from Chattanooga, Tennessee, namely Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea of bottling and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler later realized that he had made a grave mistake. [33] Candler never collected his dollar, but in 1899, Chattanooga became the site of the first Coca-Cola bottling company. Candler remained very content just selling his company's syrup. [34] The loosely termed contract proved to be problematic for The Coca-Cola Company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers. [35] This contract specified that bottles would be sold at 5¢ each and had no fixed duration, leading to the fixed price of Coca-Cola from 1886 to 1959.

    20th century

    The first outdoor wall advertisement that promoted the Coca-Cola drink was painted in 1894 in Cartersville, Georgia. [36] Cola syrup was sold as an over-the-counter dietary supplement for upset stomach. [37] [38] By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the US. In 1935, it was certified kosher by Atlanta Rabbi Tobias Geffen with the help of Harold Hirsch, Geffen was the first person to see the top-secret ingredients list after facing scrutiny from the American Jewish population regarding the drink's kosher status, [39] consequently the company made minor changes in the sourcing of some ingredients so it could continue to be consumed by Americas Jewish population and during Passover. [40]

    The longest running commercial Coca-Cola soda fountain anywhere was Atlanta's Fleeman's Pharmacy, which first opened its doors in 1914. [41] Jack Fleeman took over the pharmacy from his father and ran it until 1995 closing it after 81 years. [42] On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by The Coca-Cola Company. Cans of Coke first appeared in 1955. [43]

    New Coke

    On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed most consumers preferred the taste of New Coke to both Coke and Pepsi [44] but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to the old formula under the name Coca-Cola Classic, on July 10, 1985. "New Coke" remained available and was renamed Coke II in 1992 it was discontinued in 2002.

    21st century

    On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968. [45]

    In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola". The word "Classic" was removed because "New Coke" was no longer in production, eliminating the need to differentiate between the two. [46] The formula remained unchanged. In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States. [47] The change is part of a larger strategy to rejuvenate the product's image. [47] The word "Classic" was removed from all Coca-Cola products by 2011.

    In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke for two months a separate pouring rights deal in 2013 saw Coke products removed from Costco food courts in favor of Pepsi. [48] Some Costco locations (such as the ones in Tucson, Arizona) additionally sell imported Coca-Cola from Mexico with cane sugar instead of corn syrup from separate distributors. [49] Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being re-introduced, but the price was going up to $1.19. [50]

    In 2012, Coca-Cola resumed business in Myanmar after 60 years of absence due to U.S.-imposed investment sanctions against the country. [51] [52] Coca-Cola's bottling plant will be located in Yangon and is part of the company's five-year plan and $200 million investment in Myanmar. [53] Coca-Cola with its partners is to invest US$5 billion in its operations in India by 2020. [54] In 2013, it was announced that Coca-Cola Life would be introduced in Argentina and other parts of the world that would contain stevia and sugar. [55] However, the drink was discontinued in Britain in June 2017. [56]

    On January 25, 2021, the company announced it would be launching Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar nationwide in the United States. [57] The product would be available in three flavors – Dark Blend, Vanilla and Caramel – while the zero-sugar, zero-calorie version comes in Dark Blend and Vanilla.

    In February 2021, as a plan to combat the plastic waste, Coca-Cola said that it will start selling its sodas in bottles made from 100% recycled plastic material in the United States and is planning to recycle by 2030 one bottle or can for each one it sells. [58] Coca-Cola is starting by selling 2000 paper bottles to see if they hold up due to the risk of safety and of changing the taste of the drink. [59]


    • Carbonated water
    • Sugar (sucrose or high-fructose corn syrup (HFCS) depending on country of origin)
    • Natural flavorings [60]

    A typical can of Coca-Cola (12 fl ounces/355 ml) contains 38 grams of sugar (usually in the form of HFCS), [61] 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories. [62] On May 5, 2014, Coca-Cola said it is working to remove a controversial ingredient, brominated vegetable oil, from all of its drinks. [63]

    Formula of natural flavorings

    The exact formula of Coca-Cola's natural flavorings (but not its other ingredients, which are listed on the side of the bottle or can) is a trade secret. The original copy of the formula was held in SunTrust Bank's main vault in Atlanta for 86 years. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company's initial public offering in 1919. On December 8, 2011, the original secret formula was moved from the vault at SunTrust Banks to a new vault containing the formula which will be on display for visitors to its World of Coca-Cola museum in downtown Atlanta. [64]

    According to Snopes, a popular myth states that only two executives have access to the formula, with each executive having only half the formula. [65] However, several sources state that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process. [66]

    On February 11, 2011, Ira Glass said on his PRI radio show, This American Life, that TAL staffers had found a recipe in "Everett Beal's Recipe Book", reproduced in the February 28, 1979, issue of The Atlanta Journal-Constitution, that they believed was either Pemberton's original formula for Coca-Cola, or a version that he made either before or after the product hit the market in 1886. The formula basically matched the one found in Pemberton's diary. [67] [68] [69] Coca-Cola archivist Phil Mooney acknowledged that the recipe "could be a precursor" to the formula used in the original 1886 product, but emphasized that Pemberton's original formula is not the same as the one used in the current product. [70]

    Use of stimulants in formula

    When launched, Coca-Cola's two key ingredients were cocaine and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut (also spelled "cola nut" at the time), leading to the name Coca-Cola. [71] [72]

    Coca leaf

    Pemberton called for five ounces of coca leaf per gallon of syrup (approximately 37 g/L), a significant dose in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. Coca-Cola once contained an estimated nine milligrams of cocaine per glass. (For comparison, a typical dose or "line" of cocaine is 50–75 mg. [73] ) In 1903, it was removed. [74]

    After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves – the leftovers of the cocaine-extraction process with trace levels of cocaine. [75] Since then, Coca-Cola has used a cocaine-free coca leaf extract. Today, that extract is prepared at a Stepan Company plant in Maywood, New Jersey, the only manufacturing plant authorized by the federal government to import and process coca leaves, which it obtains from Peru and Bolivia. [76] Stepan Company extracts cocaine from the coca leaves, which it then sells to Mallinckrodt, the only company in the United States licensed to purify cocaine for medicinal use. [77]

    Long after the syrup had ceased to contain any significant amount of cocaine, in the southeastern U.S., "dope" remained a common colloquialism for Coca-Cola, and "dope-wagons" were trucks that transported it. [78]

    Kola nuts for caffeine

    Kola nuts act as a flavoring and the original source of caffeine in Coca-Cola. Kola nuts contain about 2.0 to 3.5% caffeine, and has a bitter flavor.

    In 1911, the U.S. government sued in United States v. Forty Barrels and Twenty Kegs of Coca-Cola, hoping to force the Coca-Cola Company to remove caffeine from its formula. The court found that the syrup, when diluted as directed, would result in a beverage containing 1.21 grains (or 78.4 mg) of caffeine per 8 US fluid ounces (240 ml) serving. [79] The case was decided in favor of the Coca-Cola Company at the district court, but subsequently in 1912, the U.S. Pure Food and Drug Act was amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be listed on a product's label. In 1913 the case was appealed to the Sixth Circuit in Cincinnati, where the ruling was affirmed, but then appealed again in 1916 to the Supreme Court, where the government effectively won as a new trial was ordered. The company then voluntarily reduced the amount of caffeine in its product, and offered to pay the government's legal costs to settle and avoid further litigation.

    Coca-Cola contains 34 mg of caffeine per 12 fluid ounces (9.8 mg per 100 ml). [80]

    Franchised production model

    The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, putting the mixture into cans and bottles, and carbonating it, which the bottlers then sell and distribute to retail stores, vending machines, restaurants, and foodservice distributors. [81]

    The Coca-Cola Company owns minority shares in some of its largest franchises, such as Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company, and Coca-Cola FEMSA, as well as some smaller ones, such as Coca-Cola Bottlers Uzbekistan, but fully independent bottlers produce almost half of the volume sold in the world. Independent bottlers are allowed to sweeten the drink according to local tastes. [82]

    The bottling plant in Skopje, Macedonia, received the 2009 award for "Best Bottling Company". [83]

    Since it announced its intention to begin distribution in Myanmar in June 2012, Coca-Cola has been officially available in every country in the world except Cuba and North Korea. [84] However, it is reported to be available in both countries as a grey import. [85] [86]

    Coca-Cola has been a point of legal discussion in the Middle East. In the early 20th century, a fatwa was created in Egypt to discuss the question of "whether Muslims were permitted to drink Coca-Cola and Pepsi cola." [87] The fatwa states: "According to the Muslim Hanefite, Shafi'ite, etc., the rule in Islamic law of forbidding or allowing foods and beverages is based on the presumption that such things are permitted unless it can be shown that they are forbidden on the basis of the Qur'an." [87] The Muslim jurists stated that, unless the Qu'ran specifically prohibits the consumption of a particular product, it is permissible to consume. Another clause was discussed, whereby the same rules apply if a person is unaware of the condition or ingredients of the item in question.

    This is a list of variants of Coca-Cola introduced around the world. In addition to the caffeine-free version of the original, additional fruit flavors have been included over the years. Not included here are versions of Diet Coke and Coca-Cola Zero Sugar variant versions of those no-calorie colas can be found at their respective articles.

    • Caffeine-Free Coca-Cola (1983–present) – Coca-Cola without the caffeine.
    • Coca-Cola Cherry (1985–present) – Coca-Cola with a cherry flavor. Was available in Canada starting in 1996. Originally marketed as Cherry Coke (Cherry Coca-Cola) in North America until 2006.
    • New Coke / Coca-Cola II (1985–2002) – An unpopular formula change, remained after the original formula quickly returned and was later rebranded as Coca-Cola II until its full discontinuation in 2002. In 2019, New Coke was re-introduced to the market to promote the third season of the Netflix original series, Stranger Things.[88]
    • Golden Coca-Cola (2001) was a limited edition produced by Beijing Coca-Cola company to celebrate Beijing's successful bid to host the Olympics.
    • Coca-Cola with Lemon (2001–05) – Coca-Cola with a lemon flavor. Available in: Australia, American Samoa, Austria, Belgium, Brazil, China, Denmark, Federation of Bosnia and Herzegovina, Finland, France, Germany, Hong Kong, Iceland, Korea, Luxembourg, Macau, Malaysia, Mongolia, Netherlands, New Caledonia, New Zealand, Réunion, Singapore, Spain, Switzerland, Taiwan, Tunisia, United Kingdom, United States and West Bank-Gaza
    • Coca-Cola Vanilla (2002–05 2007–present) – Coca-Cola with a vanilla flavor. Available in: Austria, Australia, China, Czech Republic, Canada, Finland, France, Germany, Hong Kong, New Zealand, Malaysia, Slovakia, South-Africa, Sweden, Switzerland, United Kingdom and United States. It was reintroduced in June 2007 by popular demand.
    • Coca-Cola with Lime (2005–present) – Coca-Cola with a lime flavor. Available in Belgium, Lithuania, Netherlands, Singapore, Canada, the United Kingdom, and the United States.
    • Coca-Cola Raspberry (2005 2009–present) – Coca-Cola with a raspberry flavor. Originally only available in New Zealand. Available in: Australia, United States, and the United Kingdom in Coca-Cola Freestyle fountain since 2009.
    • Coca-Cola Black Cherry Vanilla (2006–07) – Coca-Cola with a combination of black cherry and vanilla flavor. It replaced and was replaced by Vanilla Coke in June 2007.
    • Coca-Cola Blāk (2006–08) – Coca-Cola with a rich coffee flavor, formula depends on the country. Only available in the United States, France, Canada, Czech Republic, Bosnia and Herzegovina, Bulgaria and Lithuania
    • Coca-Cola Citra (2005–present) – Coca-Cola with a citrus flavor. Only available in Bosnia and Herzegovina [citation needed] , New Zealand, and Japan.
    • Coca-Cola Orange (2007) – Coca-Cola with an orange flavor. Was available in the United Kingdom and Gibraltar for a limited time. In Germany, Austria, and Switzerland it is sold under the label Mezzo Mix. Currently available in Coca-Cola Freestyle fountain outlets in the United States since 2009 and in the United Kingdom since 2014.
    • Coca-Cola Life (2013–2020) – A version of Coca-Cola with stevia and sugar as sweeteners rather than simply sugar.
    • Coca-Cola Ginger (2016–present) – A version that mixes in the taste of ginger beer. Available in Australia, New Zealand, and as a limited edition in Vietnam.
    • Coca-Cola Orange Vanilla (2019–present) – Coca-Cola with an orange vanilla flavor (intended to imitate the flavor of an orange Creamsicle). Made available nationwide in the United States on February 25, 2019. [89]
    • Coca-Cola Energy (2019–present) – An energy drink with a flavor similar to standard Coca-Cola, with guarana, vitamin B3 (niacinamide), vitamin B6 (pyridoxine hydrochloride), and extra caffeine. Introduced in 2019 in the United Kingdom, [90] and released in the United States and Canada in January 2020. [91] Also available in zero-sugar, cherry, and zero-sugar + cherry variants. In May 2021, the company announced they would discontinue the product in North America but it will remain available in other places and it will focus on its traditional beverages. [92]
    • Coca-Cola Cinnamon (2019–present) – Coca-Cola with cinnamon flavor. Released in October 2019 in the United States as a limited release for the 2019 holiday season. [93] Made available again in 2020 for the holiday season.
    • Coca-Cola Cherry Vanilla (2020–present) – Coca-Cola with cherry vanilla flavor. Released in the United States on February 10, 2020.
    • Coca-Cola with Coffee (2019–present) – Coca-Cola, with coffee. Introduced in 2019 in various European markets, and released in the United States and Canada in January 2021. Available in dark blend, vanilla and caramel versions, and also in zero-sugar dark blend and vanilla variants.

    Logo design

    The Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. [94] Robinson came up with the name and chose the logo's distinctive cursive script. The writing style used, known as Spencerian Script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. [95]

    Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. [96]

    Coca-Cola came under scrutiny in Egypt in 1951 because of a conspiracy theory that the Coca-Cola logo, when reflected in a mirror, spells out "No Mohammed no Mecca" in Arabic. [97]

    Contour bottle design

    The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition among its bottle suppliers as well as any competition entrants to create a new bottle for their beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was." [99] [100] [101] [102]

    Chapman J. Root, president of the Root Glass Company of Terre Haute, Indiana, turned the project over to members of his supervisory staff, including company auditor T. Clyde Edwards, plant superintendent Alexander Samuelsson, and Earl R. Dean, bottle designer and supervisor of the bottle molding room. Root and his subordinates decided to base the bottle's design on one of the soda's two ingredients, the coca leaf or the kola nut, but were unaware of what either ingredient looked like. Dean and Edwards went to the Emeline Fairbanks Memorial Library and were unable to find any information about coca or kola. Instead, Dean was inspired by a picture of the gourd-shaped cocoa pod in the Encyclopædia Britannica. Dean made a rough sketch of the pod and returned to the plant to show Root. He explained to Root how he could transform the shape of the pod into a bottle. Root gave Dean his approval. [99]

    Faced with the upcoming scheduled maintenance of the mold-making machinery, over the next 24 hours Dean sketched out a concept drawing which was approved by Root the next morning. Chapman Root approved the prototype bottle and a design patent was issued on the bottle in November 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts. Dean resolved this issue by decreasing the bottle's middle diameter. During the 1916 bottler's convention, Dean's contour bottle was chosen over other entries and was on the market the same year. By 1920, the contour bottle became the standard for The Coca-Cola Company. A revised version was also patented in 1923. Because the Patent Office releases the Patent Gazette on Tuesday, the bottle was patented on December 25, 1923, and was nicknamed the "Christmas bottle." Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet. "even in the dark!". [35]

    As a reward for his efforts, Dean was offered a choice between a $500 bonus or a lifetime job at the Root Glass Company. He chose the lifetime job and kept it until the Owens-Illinois Glass Company bought out the Root Glass Company in the mid-1930s. Dean went on to work in other Midwestern glass factories. [103]

    Raymond Loewy updated the design in 1955 to accommodate larger formats. [104]

    Others have attributed inspiration for the design not to the cocoa pod, but to a Victorian hooped dress. [105]

    In 1944, Associate Justice Roger J. Traynor of the Supreme Court of California took advantage of a case involving a waitress injured by an exploding Coca-Cola bottle to articulate the doctrine of strict liability for defective products. Traynor's concurring opinion in Escola v. Coca-Cola Bottling Co. is widely recognized as a landmark case in U.S. law today. [106]


    Earl R. Dean's original 1915 concept drawing of the contour Coca-Cola bottle.

    The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts.

    Final production version with slimmer middle section.

    Numerous historical bottles.

    Designer bottles

    Karl Lagerfeld is the latest designer to have created a collection of aluminum bottles for Coca-Cola. Lagerfeld is not the first fashion designer to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years, including Jean Paul Gaultier. [98]

    In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles. [107]

    In 2019, Coca-Cola shared the first beverage bottle made with ocean plastic. [108]

    Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some markets. RC Cola, now owned by the Dr Pepper Snapple Group, the third-largest soft drink manufacturer, is also widely available. [109]

    Around the world, many local brands compete with Coke. In South and Central America Kola Real, also known as Big Cola, is a growing competitor to Coca-Cola. [110] On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Brittany, Breizh Cola is available. In Peru, Inca Kola outsells Coca-Cola, which led The Coca-Cola Company to purchase the brand in 1999. In Sweden, Julmust outsells Coca-Cola during the Christmas season. [111] In Scotland, the locally produced Irn-Bru was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales. [112] In the former East Germany, Vita Cola, invented during Communist rule, is gaining popularity.

    In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. The Coca-Cola Company purchased Thums Up in 1993. [113] As of 2004 [update] , Coca-Cola held a 60.9% market-share in India. [114] Tropicola, a domestic drink, is served in Cuba instead of Coca-Cola, due to a United States embargo. French brand Mecca Cola and British brand Qibla Cola are competitors to Coca-Cola in the Middle East. [ citation needed ]

    In Turkey, Cola Turka, in Iran and the Middle East, Zamzam Cola and Parsi Cola, in some parts of China, China Cola, in the Czech Republic and Slovakia, Kofola, in Slovenia, Cockta, and the inexpensive Mercator Cola, sold only in the country's biggest supermarket chain, Mercator, are some of the brand's competitors. Classiko Cola, made by Tiko Group, the largest manufacturing company in Madagascar, is a competitor to Coca-Cola in many regions. [ citation needed ]

    Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit. Although the company did start using the red-and-white Santa image in the 1930s, with its winter advertising campaigns illustrated by Haddon Sundblom, the motif was already common. [115] [116] Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915. [117] [118] Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young Bostonian actress Hilda Clark as its spokeswoman.

    1941 saw the first use of the nickname "Coke" as an official trademark for the product, with a series of advertisements informing consumers that "Coke means Coca-Cola". [119] In 1971, a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a hit single. During the 1950s the term "cola wars" emerged, describing the on-going battle between Coca-Cola and Pepsi for supremacy in the soft drink industry. Coca cola and Pepsi were competing with new products, global expansion, US marketing initiatives and sport sponsorships. [120]

    Coke's advertising is pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. This is especially true in southern areas of the United States, such as Atlanta, where Coke was born.

    Some Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor (WGST 1936–1950, WAGA 1951–1959) during his career as a producer for the McCann Erickson advertising agency. Many of these early television commercials for Coca-Cola featured movie stars, sports heroes, and popular singers.

    During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke actually chose the Pepsi." Statisticians pointed out the problematic nature of a 50/50 result: most likely, the taste tests showed that in blind tests, most people cannot tell the difference between Pepsi and Coke. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market.

    Selena was a spokesperson for Coca-Cola from 1989 until the time of her death. She filmed three commercials for the company. During 1994, to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles. [121]

    The Coca-Cola Company purchased Columbia Pictures in 1982, and began inserting Coke-product images into many of its films. After a few early successes during Coca-Cola's ownership, Columbia began to underperform, and the studio was sold to Sony in 1989.

    Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I had like to buy the world a Coke", and "Coke is it".

    In 1999, The Coca-Cola Company introduced the Coke Card, a loyalty program that offered deals on items like clothes, entertainment and food when the cardholder purchased a Coca-Cola Classic. The scheme was cancelled after three years, with a Coca-Cola spokesperson declining to state why. [122]

    The company then introduced another loyalty campaign in 2006, My Coke Rewards. This allows consumers to earn points by entering codes from specially marked packages of Coca-Cola products into a website. These points can be redeemed for various prizes or sweepstakes entries. [123]

    In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles. [124] [125] [126] The campaign was paired with a website page, Facebook page, and an online "share a virtual Coke". The same campaign was introduced to Coca-Cola, Diet Coke & Coke Zero bottles and cans in the UK in 2013. [127] [128]

    Coca-Cola has also advertised its product to be consumed as a breakfast beverage, instead of coffee or tea for the morning caffeine. [129] [130]

    5 cents

    From 1886 to 1959, the price of Coca-Cola was fixed at five cents, in part due to an advertising campaign.

    Holiday campaigns

    Throughout the years, Coca-Cola has released limited-time collector bottles for Christmas.

    The "Holidays are coming!" advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with Christmas lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through. [131]

    The advertisement fell into disuse in 2001, as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia. [132] In 2007, the company brought back the campaign after, according to the company, many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas. [131] The advertisement was created by U.S. advertising agency Doner, and has been part of the company's global advertising campaign for many years. [133]

    Keith Law, a producer and writer of commercials for Belfast CityBeat, was not convinced by Coca-Cola's reintroduction of the advertisement in 2007, saying that "I do not think there's anything Christmassy about HGVs and the commercial is too generic." [134]

    In 2001, singer Melanie Thornton recorded the campaign's advertising jingle as a single, "Wonderful Dream (Holidays are Coming)", which entered the pop-music charts in Germany at no. 9. [135] [136] In 2005, Coca-Cola expanded the advertising campaign to radio, employing several variations of the jingle. [137]

    In 2011, Coca-Cola launched a campaign for the Indian holiday Diwali. The campaign included commercials, a song, and an integration with Shah Rukh Khan's film Ra.One. [138] [139] [140]

    Sports sponsorship

    Coca-Cola was the first commercial sponsor of the Olympic Games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since. [141] This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". [142]

    Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. [143] One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called "FIFA – Coca-Cola Cup". In addition, Coca-Cola sponsors NASCAR's annual Coca-Cola 600 and Coke Zero Sugar 400 at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida since 2020, Coca-Cola has served as a premier partner of the NASCAR Cup Series, which includes holding the naming rights to the series' regular season championship trophy. [144]

    Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, the National Basketball Association, and the National Hockey League, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL's Pittsburgh Steelers, due in part to the now-famous 1979 television commercial featuring "Mean Joe" Greene, leading to the two opening the Coca-Cola Great Hall at Heinz Field in 2001 and a more recent Coca-Cola Zero commercial featuring Troy Polamalu.

    Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.

    Coca-Cola was one of the official sponsors of the 1996 Cricket World Cup held on the Indian subcontinent. Coca-Cola is also one of the associate sponsors of Delhi Daredevils in the Indian Premier League.

    In England, Coca-Cola was the main sponsor of The Football League between 2004 and 2010, a name given to the three professional divisions below the Premier League in soccer (football). In 2005, Coca-Cola launched a competition for the 72 clubs of The Football League – it was called "Win a Player". This allowed fans to place one vote per day for their favorite club, with one entry being chosen at random earning £250,000 for the club this was repeated in 2006. The "Win A Player" competition was very controversial, as at the end of the 2 competitions, Leeds United A.F.C. had the most votes by more than double, yet they did not win any money to spend on a new player for the club. In 2007, the competition changed to "Buy a Player". This competition allowed fans to buy a bottle of Coca-Cola or Coca-Cola Zero and submit the code on the wrapper on the Coca-Cola website. This code could then earn anything from 50p to £100,000 for a club of their choice. This competition was favored over the old "Win a Player" competition, as it allowed all clubs to win some money. Between 1992 and 1998, Coca-Cola was the title sponsor of the Football League Cup (Coca-Cola Cup), the secondary cup tournament of England. Starting in 2019-20 season, Drinks giant Coca-Cola has agreed its biggest UK sponsorship deal by becoming Premier League football's seventh and final commercial partner [145] for the UK and Ireland, China, Malaysia, Indonesia, Singapore, Egyptian and the West African markets.

    Between 1994 and 1997, Coca-Cola was also the title sponsor of the Scottish League Cup, renaming it to the Coca-Cola Cup like its English counterpart. From 1998 to 2001, the company was the title sponsor of the Irish League Cup in Northern Ireland, where it was named the Coca-Cola League Cup.

    Coca-Cola is the presenting sponsor of the Tour Championship, the final event of the PGA Tour held each year at East Lake Golf Club in Atlanta, GA. [146]

    Introduced March 1, 2010, in Canada, to celebrate the 2010 Winter Olympics, Coca-Cola sold gold colored cans in packs of 12 355 mL (12 imp fl oz 12 US fl oz) each, in select stores. [147]

    In mass media

    Coca-Cola has been prominently featured in many films and television programs. It was a major plot element in films such as One, Two, Three, The Coca-Cola Kid, and The Gods Must Be Crazy, among many others. In music, in the Beatles' song, "Come Together", the lyrics say, "He shoot Coca-Cola", he say. The Beach Boys also referenced Coca-Cola in their 1964 song "All Summer Long" (i.e. Member when you spilled Coke all over your blouse?) [148]

    The best selling solo artist of all time [149] Elvis Presley, promoted Coca-Cola during his last tour of 1977. [150] The Coca-Cola Company used Elvis' image to promote the product. [151] For example, the company used a song performed by Presley, A Little Less Conversation, in a Japanese Coca-Cola commercial. [152]

    Other artists that promoted Coca-Cola include David Bowie, [153] George Michael, [154] Elton John, [155] and Whitney Houston, [156] who appeared in the Diet Coke commercial, among many others.

    Not all musical references to Coca-Cola went well. A line in "Lola" by the Kinks was originally recorded as "You drink champagne and it tastes just like Coca-Cola." When the British Broadcasting Corporation refused to play the song because of the commercial reference, lead singer Ray Davies re-recorded the lyric as "it tastes just like cherry cola" to get airplay for the song. [157] [158]

    Political cartoonist Michel Kichka satirized a famous Coca-Cola billboard in his 1982 poster "And I Love New York." On the billboard, the Coca-Cola wave is accompanied by the words "Enjoy Coke." In Kichka's poster, the lettering and script above the Coca-Cola wave instead read "Enjoy Cocaine." [159]

    Coca-Cola has a high degree of identification with the United States, being considered by some an "American Brand" or as an item representing America, criticized as Cocacolonization. After World War II, this gave rise to the brief production of White Coke by the request of and for Soviet Marshal Georgy Zhukov, who did not want to be seen drinking a symbol of American imperialism. The bottles were given by the President Eisenhower during a conference, and Marshal Zhukov enjoyed the drink. The bottles were disguised as vodka bottles, with the cap having a red star design, to avoid suspicion of Soviet officials. [160] The drink is also often a metonym for the Coca-Cola Company.

    Coca-Cola was introduced to China in 1927, and was very popular until 1949. After the Chinese Civil War ended in 1949, the beverage was no longer imported into China, as it was perceived to be a symbol of decadent Western culture and the capitalist lifestyle. Importation and sales of the beverage resumed in 1979, after diplomatic relations between the United States and China were restored. [161]

    There are some consumer boycotts of Coca-Cola in Arab countries due to Coke's early investment in Israel during the Arab League boycott of Israel (its competitor Pepsi stayed out of Israel). [162] Mecca-Cola and Pepsi are popular alternatives in the Middle East. [163]

    A Coca-Cola fountain dispenser (officially a Fluids Generic Bioprocessing Apparatus or FGBA) was developed for use on the Space Shuttle as a test bed to determine if carbonated beverages can be produced from separately stored carbon dioxide, water, and flavored syrups and determine if the resulting fluids can be made available for consumption without bubble nucleation and resulting foam formation. FGBA-1 flew on STS-63 in 1995 and dispensed pre-mixed beverages, followed by FGBA-2 on STS-77 the next year. The latter mixed CO₂, water, and syrup to make beverages. It supplied 1.65 liters each of Coca-Cola and Diet Coke. [164] [165]

    Coca-Cola is sometimes used for the treatment of gastric phytobezoars. In about 50% of cases studied, Coca-Cola alone was found to be effective in gastric phytobezoar dissolution. Unfortunately, this treatment can result in the potential of developing small bowel obstruction in a minority of cases, necessitating surgical intervention. [166] [167]

    Criticism of Coca-Cola has arisen from various groups around the world, concerning a variety of issues, including health effects, environmental issues, and business practices. The drink's coca flavoring, and the nickname "Coke", remain a common theme of criticism due to the relationship with the illegal drug cocaine. In 1911, the US government seized 40 barrels and 20 kegs of Coca-Cola syrup in Chattanooga, Tennessee, alleging the caffeine in its drink was "injurious to health", leading to amended food safety legislation. [168]

    Beginning in the 1940s, Pepsi started marketing their drinks to African Americans, a niche market that was largely ignored by white-owned manufacturers in the US, and was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by the chairman of The Coca-Cola Company for segregationist Governor of Georgia Herman Talmadge. [169] As a result of this campaign, Pepsi's market share as compared to Coca-Cola's shot up dramatically in the 1950s with African American soft-drink consumers three times more likely to purchase Pepsi over Coke. [170]

    The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by consumer groups, environmentalists, and watchdogs, particularly since the early 2000s. [171] In 2019, BreakFreeFromPlastic named Coca-Cola the single biggest plastic polluter in the world. After 72,541 volunteers collected 476,423 pieces of plastic waste from around where they lived, a total of 11,732 pieces were found to be labeled with a Coca-Cola brand (including the Dasani, Sprite, and Fanta brands) in 37 countries across four continents. [172] At the 2020 World Economic Forum in Davos, Coca-Cola's Head of Sustainability, Bea Perez, said customers like them because they reseal and are lightweight, and "business won't be in business if we don't accommodate consumers." [173]

    Coca-Cola Classic is rich in sugars, especially sucrose, which causes dental caries when consumed regularly. Besides this, the high caloric value of the sugars themselves can contribute to obesity. Both are major health issues in the developed world. [174]

    In February 2021, Coca-Cola received criticism after a video of a training session, which told employees to "try to be less white", was leaked by an employee. The session also said in order to be "less white" employees had to be less "arrogant" and "defensive". [175] [176]

    In July 2001, the Coca-Cola company was sued over its alleged use of political far-right wing death squads (the United Self-Defense Forces of Colombia) to kidnap, torture, and kill Colombian bottler workers that were linked with trade union activity. Coca-Cola was sued in a US federal court in Miami by the Colombian food and drink union Sinaltrainal. The suit alleged that Coca-Cola was indirectly responsible for having "contracted with or otherwise directed paramilitary security forces that utilized extreme violence and murdered, tortured, unlawfully detained or otherwise silenced trade union leaders". This sparked campaigns to boycott Coca-Cola in the UK, US, Germany, Italy, and Australia. [177] [178] Javier Correa, the president of Sinaltrainal, said the campaign aimed to put pressure on Coca-Cola "to mitigate the pain and suffering" that union members had suffered. [178]

    Speaking from the Coca-Cola company's headquarters in Atlanta, company spokesperson Rafael Fernandez Quiros said "Coca-Cola denies any connection to any human-rights violation of this type" and added "We do not own or operate the plants". [179]

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